Category Archives: Discussion


Sympathy Card: Chopin Script (Script) This font is appropriate because it is formal, yet simple.

A Hotdog Stand: Carnevalee Freakshow (Decorative) This font is appropriate because it is fun and reminds people of their favorite places to eat a hotdog- a carnival.

A Diner-Style Restaurant: Marcelle (Decorative) This font is appropriate because it looks like the writing on varsity letter jackets from the ’60s.

A Logo for a Financial Institution: Bebas Neue (Sans Serif) This font is appropriate because it is imposing and formal and will remind consumers that their money is safe at this bank.

A Certificate for a Presitgious Award: Adine Kingberg Script (Script) This font is appropriate because it is formal and while the capital letters are very ornate, the lowercase letters are readable.



The AIGA, the American Institute of Graphic Art,  is an organization whose goal is to advance design as a professional career. This goal encompasses its five goals: Information, Communication, Inspiration, Validation, and Representation. It is the oldest and largest organization for design professionals.


“Reflections of a Design MFA Student” by: Mitch Goldstein

In his letter to his future self, Goldstein contemplates his role as not only a designer, but also a critic and an educator. He argues that as a critic it is most important to not merely critique because one can, but to help the designer. Goldstein then goes on to say that it is vital for designers to be critics to themselves as well. Lastly, he tells himself that as an educator he must critique his students, but also remember that a critique his simply an opinion and to not limit them by pushing his ideas too heavily onto them.


Surrealism was an art movement in the 1920s. Surrealist paintings often feature surprises or unusual juxtapositions and were intended to break through the barriers of conventional arts and dive into the subconscious. The resulting artwork was often odd, but said to show true human thought.

Salvador Dali, The Persistence of Memory

Giorgio de Chirico, Premonitory Portrait of Guillaume Apollinaire 

Yves Tanguy, Indefinite Divisibility 

Certification: Artists & Ostriches

In the article entitled Certification: Artists & Ostriches (Communication Arts, November 1995), the article presented the classic economic problem of too much supply and not enough demand for graphic designers. While she did not provide a clear view of what she thought should happen, she did demand that those in favor of a certification program begin to plan for one. Interestingly enough, she herself was opposed to a certification program; her point was simply that something needs to be done instead of just talked about.

I liked the article. She compared graphic designers current state to that of ostriches. While Ostriches are said to bury their head in sand when trouble emerges, they actually proactively run! She argues that designers are burying themselves by not proactively doing something to either decrease supply or increase demand. I also agreed with her negative opinion on a certification program; I believe such a program is unnecessary because the graphic design industry is not like industries such as accounting or law, where mistakes can have devastating consequences. While the article was good, I wish she had presented an argument for what could be done to fix the problem. Ironically, in some ways she was also simply just discussing and not doing.

David Hockney

David Hockney, now 73, is an English artist who is notable for his photographic collages. Using Polaroids of the same image, Hockney created one picture from many. He began this style of design, which he called joiners, in the ’70s and went through ’86. Eventually he became frustrated with the limits of photography and turned once again to painting, which he studied at the Royal College of Art. He was also influential in the British Pop Art movement.



In February, the audience of Jeopardy was treated to a different kind of match up. Watson, a computer created  by IBM, went again Ken Jennings and Brad Rutter, two notable past contestants. The question: Who, or what, would win? Watson, who after two days of competition, had amassed $77,4147 came in first place. The two human competitors trailed far behind with neither getting more than $25,000.

So was this computer really smarter than it’s competitors? Probably not. Although Watson easily beat its opponents, it had one notable advantage- it could buzz in much faster than humans’ reflexes could. If all three knew the answer to the question, chances are Watson was the one who received points for it simply because there was no delay in his reaction time. However, Watson also was at a disadvantage for short clues because it had trouble understanding the context of questions.

All in all, I though the competition was a good idea. It raised awareness of how far artificial intelligence has come and increased Jeopardy viewership. It was a fun show sparking many debates and discussions about artificial intelligence that will continue on.

Communication Trends & Type

The way people communicate has changed dramatically over the last century. One way this can be seen is through computer technology, including Instant Messaging, e-mail, Tweets, and Facebook. All these mediums allow people to communicate with each other in a quick, efficient way- a way that doesn’t call for extensive use of proper grammar or much thinking.

While type was once a thing of long labor, where one mistake may cost hours (think typewriter), a mistake in typing is now easily fixable- the magical delete button. The fastest typer is recorded as typing 216 words/ minute- a feat that would have been unachievable on a typewriter due to the high probability of an error.

With type becoming so easy to use, people put considerable less thought into their communication. The popular site Twitter has millions of followers sharing their thoughts in 140 characters or less. 140 characters or less? Can thoughts even be communicated in such a limited format- why yes. Just ask Charlie Sheen, whose 140 character rants gained him 1 million followers in just 24 hours.  Type is on its way to becoming just another mindless habit used to receive information how we like it- fast and brief.


DeThomasis, Sarah. “How Charlie Sheen Got 1 Million Twitter Followers in 24 Hours (and What We Can Learn from It) « Social Marketing Services | Vitrue.” Social Media Management | Facebook for Business | Vitrue. Web. 21 Mar. 2011. <;.

“Words per Minute.” Wikipedia, the Free Encyclopedia. Web. 21 Mar. 2011. <;.