Visual Center & Z Pattern

The optical center of this poster is the words “Summer Celebration.” The eye than takes in calming white space, a purple rainbow, and some trees as it follows the Z pattern. This creates a relaxed feel that this “Summer Celebration” is sure to make one feel like. The primary principle of design that was used in this poster was unity. The only color is in the top right and bottom left which brings the entire piece together. Another principle that the artist utilized was figure/ground by having white leaves on the black ground.

While an entirely different feel, this “Shutter” poster also utilizes the visual center and z-pattern. The viewer’s eye is drawn to the left eye and then the right eye, followed by a compilation of unsettling images, finally ending in the words at the bottom right of the page.  emphasis was used in this designed by making the only white on the page the words. The artist also employed unity/variety by making the larger picture out of smaller, but different pictures.


About hollyricher

Hey! My name is Holly and I am a senior!! This is my graphics design portfolio. Enjoy :) View all posts by hollyricher

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